DEMOGRAPHICS

Age: Typically, the target audience falls within the middle-aged category, ranging from individuals in their late 30s to their 60s.

Income: The target demographic often has middle to high income levels, encompassing households with annual incomes above the median income level. This indicates the capacity to invest in home improvement, insurance, and related services.

Homeownership: This demographic group includes individuals who own properties with values ranging from $350,000 to $1 million or more. These homes are likely to be larger, well-appointed, and situated in desirable neighborhoods.

Geographic Location: Consider targeting areas with a concentration of middle to high-income households, such as suburban neighborhoods or affluent urban districts. Your service areas should align with these geographic demographics.

Property Value: Property ownership and the value of the properties are important factors to consider. High-value properties may require more extensive or premium services, including landscaping, hardscaping, garage doors, and window treatments.

Property Age: The age of properties can be a relevant factor for businesses like renovations, plumbing, electrical work, and restoration mitigation. Older properties often require more maintenance and renovation.

Lifestyle: Middle to high-income individuals typically seek a lifestyle characterized by a desire for quality services. This demographic values experiences such as concierge services, luxury travel, fine dining, and wellness amenities. They are often interested in cultural and entertainment experiences, educational opportunities, and exclusive memberships.

Remember that the specific target demographics can vary by location, market dynamics, and business specialization. Our marketing strategies take these demographic characteristics into account and tailor messaging and services accordingly.